Personal Profile
I’m a UX/UI designer with a background in advertising, marketing, and visual design. I trained at Northwestern University’s UX/UI program and specialize in creating intuitive, research-driven digital products. My process focuses on understanding how people interact with technology, then turning that insight into clean, accessible, and responsive interfaces that work beautifully across screens
+10
Years of Experience
100+
Projects Designed
2
Languages Spoken
Explore my Journey
Zentro | Chicago, IL
Senior Marketing and Design Manager
August 2017 - Present
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Led UX/UI efforts across Zentro’s digital platforms, improving the experience for over 100,000 users
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Designed onboarding flows, internal tools, homepage redesigns, and e-commerce checkouts, informed by user research and testing
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Played a key role in three mergers, leading branding and communication efforts to ensure a consistent, unified experience
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Contributed to the company’s expansion from one state to over 15 through strategy-driven marketing, product design, and customer experience initiatives
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Managed two major rebranding efforts, including the transition from Everywhere Wireless to Zentro
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Developed customer-facing materials across print, digital, and email channels to support brand growth and adoption
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Promoted from Marketing Intern to Senior Manager, reflecting continued growth, leadership, and design impact
Branding
UX/UI Design
Marketing Strategies
Visual Design
Rebranding
Email Marketing
CPL | Bogota, Colombia
Production Manager
February 2016 - June 2017
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Designed promotional product concepts featuring licensed characters from Warner Bros., Cartoon Network, Fox, Sony Pictures, and Televisa, ensuring brand alignment and strong market appeal.
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Created impactful client-facing presentations to showcase product ideas, supporting brand positioning and sales potential.
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Oversaw sourcing and production processes to deliver high-quality, on-brand promotional items across diverse media franchises.
Branding
Licensing
Product & Packaging Design
Production Management
Operaciones Global | Bogota, Colombia
Business Manager
March 2012 - February 2016
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Oversaw supplier relationships in China, managing product sourcing, negotiation, and import logistics for toys and consumer goods.
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Defined go-to-market strategies, including distribution channels, pricing models, and corporate branding to enhance competitive positioning.
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Led a cross-functional team of 30 employees, streamlining inventory, logistics, and sales operations for optimal efficiency.
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Developed the company’s brand guidelines and marketing materials to ensure consistent communication and support strategic growth initiatives.
Branding
Negotiation
Importation
Leadership
Marketing Strategies
Education
October 2024
Northwestern University
UX/UI Design Boot Camp | A comprehensive program focused on user experience and user interface design, equipping me with hands-on skills in wireframing, prototyping, and user research to create engaging digital solutions.
June 2016
Piloto of Colombia University
Specialist in Strategic Marketing Management | An advanced program that sharpened my ability to develop and implement effective marketing strategies, emphasizing customer insights, brand management, and market positioning.
September 2013
Jorge Tadeo Lozano University
Bachelor in Advertising | My core academic foundation in creative communication and advertising, where I gained essential skills to develop and execute effective campaigns. This degree provided me with a deep understanding of brand strategy, consumer behavior, and the power of visual storytelling, shaping my career in marketing and design.
Additional Courses
September 2016
Pontificia Javeriana University
Web and Mobile Device Design | Focused on modern web and mobile design techniques, this course enhanced my skills in creating responsive and user-friendly digital experiences.
March 2016
Piloto of Colombia University
Investigation Applied to Effective Management of Services | Focused on modern web and mobile design techniques, this course enhanced my skills in creating responsive and user-friendly digital experiences.
The Tools Behind My Process
